Cuneyt Tuncer

Every day, millions of videos are uploaded to social media. Most disappear within hours. A few travel far beyond their original audience. What makes the difference? Is it simply the algorithm? Or does successful content also reflect what people care about at aparticular moment? This article examines the performance of an Instagram video about Spanish Prime Minister Pedro Sánchez’s visit to Ankara. Rather than focusing only on view counts, it looks at audience behaviour, engagement patterns...

Every day, millions of videos are uploaded to social media. Most disappear within hours. A few travel far beyond their original audience. What makes the difference? Is it simply the algorithm? Or does successful content also reflect what people care about at a particular moment? This article examines the performance of an Instagram video about Spanish Prime Minister Pedro Sánchez’s visit to Ankara. Rather than focusing only on view counts, it looks at audience behaviour, engagement patterns...

Türkiye ekonomisi, son yıllarda yüksek enflasyon ve döviz kuru dalgalanmaları gibi yapısal sorunlarla karşı karşıya kalmıştır. Bu...